Artist Alley: Stamp Rallies!

If you’ve been to an anime or comic convention recently, you might’ve noticed a rising trend in Artist Alleys: stamp rallies.

They’re fun, interactive events that turn shopping at a con into a game - and they’re a great way for artists to support and promote each other while driving more traffic to their tables. But if you’re new to them (or trying to explain them to someone else), here’s a breakdown of what they are, how they work, and what you should know if you're thinking of joining or organizing one.

What is a Stamp Rally?

Imagine a scavenger hunt, but instead of finding items, you’re visiting artist tables! A stamp rally is a collaborative event where a group of artists (usually anywhere from 2 to 10) team up to create an exclusive set of themed prizes.

To get those prizes, customers have to collect stamps from every participating artist. Once their rally card is full, they can trade it in for the prize bundle!

Prizes usually include low-cost items like stickers, buttons, or postcards - all themed around a specific fandom, original characters, or concept (the stamp rally theme).

How do customers earn stamps?
That depends on the rules of the rally! Some common methods include:

  • Making a purchase from the artist
  • Tipping the artist
  • Following the artist on social media
  • Doing something silly or fun at the table (like answering a question!)

The requirements should be easy, fun, and clearly communicated.

Why Are Stamp Rallies Popular?

  • Community and Collaboration: Artists cross-promote each other, which helps everyone gain exposure.

  • Increased Sales: People are more likely to buy from all participating artists if it means they’ll complete the rally.

  • More Foot Traffic: Customers visit tables they might not have stopped at otherwise.

  • It’s Fun: Both for attendees and artists! It adds a little extra excitement to shopping.

But Let’s Talk Expectations

With the rise in popularity of stamp rallies, they’ve become very common at mid-to-large conventions. It’s not unusual for a con to have dozens of different rallies happening at once.

That means:

  • Customers are going to be more selective: They may only choose 1–2 rallies to complete, depending on time, energy, or spending limits.
  • Not every card will be completed: It’s smart to print 2–3x more cards than you have prize packs, since not every participant will follow through.
  • Your rally needs to stand out: A cohesive theme and attractive prize design can make a big difference.

Important Caveat: Know the Convention’s Rules

Some conventions have started to ban stamp rallies entirely, often due to local laws around gambling or prize distribution.

Before you invest time and money into organizing or joining one:

  • Check the event’s website
  • Read their exhibitor or artist alley rules carefully
  • If it’s not clear, reach out to staff for clarification

Always follow the rules of the venue—no one wants to get in trouble or be forced to cancel last minute.

Planning Ahead: Timeline & Logistics

Stamp rallies are NOT something you want to throw together a few weeks before the show.

Here’s a breakdown of what needs to happen:

  • Art for Prizes: Each artist needs to design their own themed prize
  • Card Design: Someone needs to make the rally card and get it printed
  • Stamps: Every artist needs a custom stamp
  • Shipping/Printing Time: Especially if you’re ordering custom items, allow time for delays

While it’s hard to give a one-size-fits-all timeline (since group size, location, and product types vary), you should start planning at least a few months in advance.

Final Thoughts

Stamp rallies are a great way to bring more fun and connection to the Artist Alley experience - but they take thoughtful planning, teamwork, and good communication to run smoothly.

When done right, they’re a rewarding experience for both artists and attendees alike.

Happy rallying!